Santos FC has officially welcomed BaladAPP as its new sponsor, a move that is set to enhance the club's brand visibility and fan engagement over the next year. BaladAPP, part of the Ticketmaster group, is recognized as one of the leading companies in Brazil's entertainment sector and will feature prominently on the official kits of Santos FC.
This partnership underscores BaladAPP's commitment to the belief that sports and entertainment are evolving together, with an emphasis on increasing value through technology and innovation. Santos FC, known as Peixe, aims to align itself with brands that resonate with its strong identity and vast fan base, which extends far beyond Brazil.
Marcelo Teixeira, the president of Santos FC, expressed enthusiasm regarding the collaboration, noting that the partnership is a testament to the strength and credibility of the Santos brand. He stated, "Without a doubt, the benefit will be mutual; BaladAPP is a benchmark in the market. And, through its expertise, it will certainly also provide great benefits to members and fans. For our club, which is going through a period of major transformation, this support is essential. I am certain that the partnership between Santos FC and BaladAPP will be long-lasting and very successful."
Caio Lacerda, the Marketing and Business Executive for Santos FC, highlighted the significance of this partnership, saying, "This arrival represents exactly the kind of partnership we seek to build: relevant, innovative brands that see football as more than traditional exposure. Santos FC has passionate fans, a globally recognized brand, and enormous potential for connection and business generation. Our job is to turn these assets into increasingly relevant platforms for our partners, creating relationships that deliver value for the brands, for the Club, and above all for the fans."
The collaboration between BaladAPP and Santos FC symbolizes a merging of innovation and tradition, as BaladAPP joins one of the most iconic jerseys in football history. Over the coming months, both brands plan to implement various communication and engagement initiatives aimed at strengthening their partnership.
João Carlos, CEO of BaladAPP, expressed pride in being associated with Santos, stating, "For us, it is a great honor to be sponsors of Santos, one of the most traditional teams in Brazilian football and the birthplace of historic talents such as King Pelé and Neymar, just to name a few. Now, BaladAPP joins Santos to further amplify the greatness of the club through this partnership."
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