Bayern Munich makes it their business to become the best of the best when it comes to branding, profitability and marketability. It appears the club is on the right track because an annual report put the Bavarians in fourth place in a top 10 list of the most valuable clubs in the world:
Bayern is the 4th most valuable football club brand in the world, according to @BrandFinance's annual report on the most valuable and strongest football club brands
💵 The report states that FC Bayern climbed two ranks to fourth position following another record financial year.… pic.twitter.com/eSllRgnzz5
Bayern is the 4th most valuable football club brand in the world, according to @BrandFinance’s annual report on the most valuable and strongest football club brands
💵 The report states that FC Bayern climbed two ranks to fourth position following another record financial year. Growth across broadcasting, commercial and matchday revenues was complemented by continued on-field success, with Bayern securing a domestic treble after winning the Bundesliga, DFB-Pokal and German Super Cup. This combination of sustained commercial expansion and dominant sporting performance has propelled the German club to its highest rank since 2019.
Only Real Madrid, FC Barcelona, and Arsenal sit ahead of Bayern, who beat Paris Saint-Germain and a host of English clubs. Interestingly, Borussia Dortmund scraped 10th place, which is still a good sign because Bayern wants the Bundesliga to be more marketable than it currently is.
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