Coventry City and Coventry Building Society Arena have announced a new partnership with Legends Global which will be backed by more than £15m of joint investment over the next three years.
The investment will fund "a major programme of transformation across the entire venue" to "establish Coventry Building Society Arena as one of the UK's leading destinations for sport, live music, exhibitions, conferences and hospitality".
Club owner Doug King said: "This is a landmark partnership for Coventry City, Coventry Building Society Arena and the city as a whole. Our return to the Premier League is a defining moment, but our ambition extends far beyond what happens on the pitch.
"Together with Legends Global, we are making a significant investment in the future of this venue and transforming the experience for everyone who comes through its doors. We want to attract the world's best talent both on and off the pitch and establish Coventry as a leading destination for sport, music, exhibitions, conferences and hospitality, 365 days a year.
"This is about matching the scale of our ambition with the quality of our environment and demonstrating what Coventry can achieve on the national and international stage."
Leave a Comment