Cox Media Group (CMG) Jacksonville has officially announced a new partnership with the Tampa Bay Lightning, designating Action Sports Jax TV as the team's official broadcast partner in Northeast Florida for the upcoming 2026-27 NHL season. This collaboration marks a significant expansion of Action Sports Jax TV's already impressive sports programming lineup.
Action Sports Jax TV is not only the official station for the Jacksonville Jaguars but has also recently secured a multi-year agreement to broadcast every Orlando Magic game. This positions WJAX-TV 47.2 as one of the most comprehensive sports channels available over-the-air in the Southeast, catering to a diverse array of local sports fans.
As part of the new agreement, all Tampa Bay Lightning regular-season games that are not subject to national exclusivity will be aired on Action Sports Jax TV. Additionally, select games will also be featured on CBS47 and FOX30, ensuring that fans across Northeast Florida have access to the action.
This partnership is particularly noteworthy as it allows households throughout the region to watch Tampa Bay Lightning hockey games for free, further enhancing the sports viewing options available to local fans. The addition of Lightning games complements the existing broadcasts of Jaguars football and Magic basketball, creating a robust sports viewing experience.
Omesh Somaru, Vice President and General Manager of Cox Media Group in Jacksonville, expressed enthusiasm about the partnership, stating, "Action News Jax has been trusted companions for Northeast Florida families, delivering local news, First Alert Weather, and local stories that matter most. We’re always looking for ways to bring more live sports to Northeast Florida for free, and adding Tampa Bay Lightning hockey to Action Sports Jax TV does exactly that." He emphasized that this addition not only benefits fans but also provides local businesses with new opportunities to engage with a highly active audience.
In addition to live game broadcasts, fans can look forward to enhanced coverage that includes pregame and postgame shows, playoff coverage, and a weekly 30-minute program produced by Scripps Sports. This original content aims to strengthen the bond between the Lightning and the Jacksonville community, fostering a deeper connection with fans.
With the integration of football, basketball, and now hockey, Action Sports Jax TV is solidifying its role as a key player in the local sports media landscape. The channel provides brands with a direct line to some of the region’s most dedicated and engaged fan bases, making it an attractive platform for advertising and community outreach.
As the start of the 2026-27 season approaches, further details regarding game schedules, coverage plans, and additional programming will be announced, ensuring that fans remain informed and engaged with their favorite teams.
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