De'Aaron Fox, the dynamic guard for the San Antonio Spurs, has officially launched his third signature sneaker with Under Armour, known as the Fox 3. Released on Friday, this new model is available for fans and athletes alike, showcasing a vibrant 'Gamer' colorway that reflects Fox's personality both on and off the court.
The Fox 3 is priced at $125 and can be purchased through Under Armour's official website and select retailers. This sneaker was first revealed to the public in August, with Under Armour emphasizing its design focus on Fox's remarkable speed and agility, two key components of his playing style.
Weighing in at just 11.9 ounces, the Fox 3 is lighter than its predecessor, the Fox 2. It features a lightweight mesh upper that enhances breathability and comfort, along with Charged cushioning for optimal support. A TPU shank is included for added stability, while the innovative Flow outsole is designed to accommodate quick movements, hard cuts, and sudden stops—an essential feature for any basketball player.
In a statement regarding the new sneaker, Fox expressed his excitement about the evolution of his signature line, stating, "Every version of my signature shoe has gotten better because we keep learning from how I move and what I need on the court." This commitment to improvement is evident in the Fox 3's design, which aims to provide a more responsive and comfortable fit without sacrificing the personal touches that fans have come to expect.
Notable design elements include a fox-tail-inspired motif across the upper and Fox's logo prominently displayed on the tongue. Additionally, the outsole features the names of his wife and children—Recee, Reign, and Poppy—continuing a heartfelt tribute that began with the Fox 2. This personal touch adds a layer of significance to the sneaker, making it not just a performance shoe but also a symbol of family.
The 'Gamer' edition of the Fox 3 draws inspiration from Fox's passion for video games, incorporating bright blue, pink, and neon green accents. The design elements on the tongue mimic the buttons found on gaming controllers, further highlighting this connection. Fans got an early glimpse of the Fox 3 when Fox donned the sneakers during the 2026 NBA playoffs, generating buzz and anticipation for their official release.
Fox concluded his remarks by stating, "I'm really proud of this shoe and excited to play in this upcoming season," underscoring his enthusiasm for both the product and the upcoming NBA season. The Fox 3 is now available for purchase, and Under Armour has plans to introduce a rubber-outsole version globally in 2027, expanding the sneaker's reach and appeal.
For those aspiring to emulate Fox's quickness on the court, the Fox 3 is designed to support that ambition. However, as Fox humorously notes, the speed is ultimately up to the wearer.
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