Former MLB player Keith Hernandez recently made headlines for his comments regarding the Tampa Bay Rays, suggesting that the team's decision to drop 'Devil' from their name was a sign of being 'very woke.' Hernandez's remarks came during a broadcast of a New York Mets game against the Rays at Tropicana Field, where the discussion turned to the team's history.
As the SNY broadcast captured a shot of the stingray tank at the stadium, analyst Ron Darling pointed out that the franchise originally started as the 'Tampa Bay Devil Rays.' This prompted Gary Cohen, another SNY commentator, to note that the name had 'too much satanic connotation' for some. Hernandez quickly chimed in with his critique, labeling the name change as an example of political correctness.
Hernandez's comment reflects a broader cultural conversation surrounding the term 'woke,' which has evolved significantly over the years. Initially popularized by figures like Dwyane Wade, the term was meant to signify social awareness. However, it has since been co-opted by various political factions as a means to mock or criticize perceived overreach in social justice movements.
The Tampa Bay Rays officially dropped 'Devil' from their name in 2007, a decision that came amid criticism from religious groups and a desire to rebrand after a lackluster performance in their early years. The franchise had struggled to achieve a winning record, failing to surpass 70 wins in any of their first ten seasons. Ironically, after the rebranding, the Rays experienced a turnaround, winning 97 games and reaching the World Series in their first season as the Rays, marking a significant shift in the team's fortunes.
While Hernandez's comments may resonate with some fans who share his views on political correctness, they overlook the context of the Rays' name change. The decision was not merely about appeasing social sensitivities but was also a strategic move to revitalize a struggling franchise. Since then, the Rays have established themselves as one of the most successful small-market teams in Major League Baseball, known for their innovative approaches to player development and analytics.
In the end, Hernandez's critique serves as a reminder of the ongoing debates surrounding language and branding in sports. The Tampa Bay Rays have moved on from their past as the 'Devil Rays,' and their success in recent years suggests that the rebranding was a necessary and effective choice. As the conversation continues, it remains to be seen how teams will navigate the complexities of identity and public perception in the ever-evolving landscape of professional sports.
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