As the 2026 college football season approaches, the Oregon Ducks are enhancing their game day atmosphere through a newly announced partnership with Edward Jones. This collaboration, revealed on Wednesday, designates Edward Jones as the title sponsor for the Ducks' opening game against Boise State.
This partnership is not limited to football; it encompasses various sports including men's and women's basketball, baseball, softball, volleyball, and track and field. Edward Jones aims to engage with both student-athletes and fans while promoting financial education among students.
The visibility of this partnership will be significant, with Edward Jones' branding prominently displayed throughout the stadium. Fans can expect to see the firm’s logo on the 25-yard lines, as well as enhanced marketing efforts on the videoboard and field-level LED strips.
Oregon's athletic director, Rob Mullens, expressed enthusiasm about the collaboration, stating, "Edward Jones is a first-class organization and an industry leader, and this is a truly integrated partnership with a company that understands the importance of education and has made a significant investment in Oregon Athletics and Duck student-athletes. Robust financial literacy programming is at the center of this partnership, and it will benefit UO student-athletes and our sport programs for years to come."
When the Ducks face Boise State on Saturday, September 5, fans will experience various promotional activities, including pregame and halftime announcements featuring Edward Jones. Additionally, all attendees will receive rally towels, further enhancing the game day experience. The partnership will also ensure Edward Jones has season-long visibility on Oregon's football and basketball broadcasts, along with a branded social media video series scheduled for release throughout the year.
Edward Jones will also have a presence at Oregon's men's and women's basketball games this season, with more details to be announced in the future. This partnership marks a significant addition to Oregon's game day presentation, following another recent collaboration with Progressive Insurance, which has partnered with 13 programs nationwide, including Oregon, to introduce logos and advertisements on the field.
As the Ducks prepare for their season opener against Boise State, the partnership with Edward Jones is set to create a more engaging and interactive environment for fans and student-athletes alike.
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