The sports viewing experience hasn't been complete without Progressive insurance advertisements in recent years. During the upcoming college football season, Progressive's presence stands to be even more pronounced.
13 college football programs have come to an agreement with Progressive to display the insurance giant's logo on their respective fields this year.
“Most of these opportunities that the NCAA opened up are going to singular brands. That Progressive looked at an opportunity to scale a solution and have a presence on 13 different football fields is one of a kind. They were super strategic in their school selection, a lot of analytics, but also looking for programs that really matched up with their identity as a brand," Learfield executive vice president of global partnerships Shawn Hegan told Sports Business Journal.
Learfield brokered the deal between Progressive and the programs.
Progressive is placing its logo on the fields of 13 college football programs — Georgia, Oregon, USC, Colorado and more — in one of the largest field logo deals in college sports history.
Brokered by Learfield, Progressive treated it as a media buy, not a traditional… pic.twitter.com/NWLfCfsISN
The 13 schools who agreed to the pact are Boise State, Colorado, Georgia, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest. The placement of Progressive's logo will vary from school to school.
This article originally appeared on College Sports Wire: Progressive corporate logo coming to 13 college football fields
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