The NBA media rights deal 2.0 is all about local broadcasts and the cha-ching that could come with it. Sources tell SBJ that the NBA and YouTube remain in advanced talks about a 2027-28 aggregated hub for 20 to 25 teams -- and eventually 29 of the league’s 30 clubs -- for a potential price tag north of $1B. Some in the industry expect either a deal or stalemate by possibly this fall -- the latter of which could open the door for DAZN, ESPN or Amazon. But as of now, sources contend YouTube (whose head of sports and live partnerships Jen Chun spent nine years at the league office) is the favorite to acquire the moving target that is local NBA TV.
This article originally appeared on Hoops Hype: Sources tell SBJ that the NBA and YouTube remain in …
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