The Big3 averaged 558,000 viewers last summer and reached a peak of 850,000 viewers during the playoffs, a 48-percent increase from 2024. This season, with games televised on CBS and BET, Big3 games are averaging 565,000 viewers, according to league representatives. How has the Big3 managed to stick around, mostly without full NBA support? Much of that involves Cube, and how he’s attracted fans via his music and movies since the 1980s.
This article originally appeared on Hoops Hype: The Big3 averaged 558,000 viewers last summer and …
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