According to a new report issued by Guideline, which captures actual investment data from the six major U.S. holding companies as well as most of the large independent shops, NBA in-game ad revenue last season grew a staggering 38% year-over-year, as the TV networks and streamers booked $580 million more than the previous haul ($1.53 billion).
This article originally appeared on Hoops Hype: NBA in-game ad revenue last season grew a staggering …
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