The Oregon Ducks are about to see how much they can save, or earn, with Progressive Insurance.
On Tuesday, Progressive announced a partnership with 13 programs around the country to add on-field logos, starting this season. Oregon is one of the programs that will have logos on the field inside Autzen Stadium. The deal is set to begin this season.
Boise State, Colorado, Georgia, Iowa, Kansas State, Ole Miss, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest will also have logos on their fields this season. The move will help inject more funding into athletic departments to support the changing economic landscape of the sport. No financial details about the agreement were disclosed.
Oregon has one of the most expensive rosters in the country in terms of NIL money. Many programs and conferences around the country are seeking corporate sponsorships to help with funding in the future to build competitive rosters.
NEW: Progressive Insurance has announced a partnership with 13 College Football programs to add on-field logos🏟️
The schools are Boise State, Colorado, Georgia, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest.https://t.co/yQRbpoYrmapic.twitter.com/95kZv58eQ2
For the fans, the partnership won't change the experience of watching the Ducks play on Saturdays. Yes, there will be logos on the field and more branding on the LED screens. However, it's a sign of how large Oregon's brand has become, as Progressive targets some of the biggest programs in the country for more national recognition.
Progressive is just the latest national brand buying into college football for more visibility. The Big 12 now has jersey patches that include the logo for Monster Energy as part of an agreement. Progressive's deal, however, is not through a conference, which allows for more flexibility.
The placement of the logos on the field may vary from the sideline, the 50- and 25-yard lines.
Oregon will host Boise State, another program in the deal, on Sept. 5 at Autzen Stadium. When Ducks and Broncos fans arrive, they can expect to see more Progressive advertising around the stadium and in the game day presentation.
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This article originally appeared on Ducks Wire: Oregon partnering with Progressive Insurance to add on-field logos
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