The 2026 US Open has become a focal point for discussions surrounding crowd etiquette and the role of influencers in sports, particularly after the U.S. Tennis Association (USTA) revoked the credentials of two influencers on September 4. This incident has amplified ongoing debates about the appropriateness of influencer behavior at such prestigious events.
New York-based influencers Meg Radice and Audrey Jongens, who run the lifestyle brand The VIP List with a following exceeding 600,000 across social media platforms like Instagram and TikTok, claimed their credentials were rescinded after they shared a photo of themselves with the credentials online. While many organizations, including the USTA, prohibit the public sharing of credentials, the association clarified that this was not the reason for the revocation.
A spokesperson for the USTA stated, "These individuals were not credentialed as media or content creators. They were improperly submitted for credentials on a staff list provided by a food vendor." The influencers had intended to create content in collaboration with a restaurant at the US Open, but their access was revoked once the USTA identified the credentialing error.
This situation has arisen in a year when the US Open has attracted a new wave of fans, including influencers who have garnered attention for disruptive behavior. For instance, during Naomi Osaka's first-round match against Anastasia Zakharova, play was interrupted when a group of influencers filmed a TikTok video using a ring light during a live point. This incident quickly went viral, igniting discussions about the impact of influencer culture on the sport.
Osaka herself has expressed mixed feelings about the presence of influencers at tennis events. She acknowledged that while their involvement could help popularize the sport, it also requires better management of distractions. "If you come to a sporting event, you have to respect the sport. I feel like it's common courtesy to read up on the sport," she stated. Osaka emphasized the importance of understanding the rules and etiquette associated with attending such events.
Jessica Pegula, another prominent player, also weighed in on the matter. She appreciates the influencers for showcasing the US Open experience, including its food offerings like the renowned Honey Deuce cocktail and caviar nuggets. However, Pegula noted that the behavior of some influencers has crossed a line, becoming disrespectful to the players. She remarked, "It’s tough when you see videos like that when they’re taking pictures and using the selfie lights. People are down there trying to perform. It’s their career and their job."
Coco Gauff added that brands inviting influencers should ensure their guests are aware of the event's etiquette. She suggested that clear signage could help educate first-time attendees about the rules, particularly regarding flash photography, which she finds distracting.
This ongoing dialogue about influencer culture and crowd etiquette at the US Open reflects broader concerns in sports about maintaining respect for the game while also embracing new forms of engagement. As the tournament continues, the USTA and players alike will likely remain vigilant in addressing these issues to preserve the integrity of the sport.
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